Snowflake Ventures Invests in Eppo to Bring Experimentation to the AI Data Cloud

At Snowflake, we strive to help businesses become as data-driven as possible. Our investment in Eppo, an end-to-end experimentation platform, will help provide users with an A/B testing capability where their data already resides. Eppo was co-founded by CEO Chetan Sharma, one of the first data scientists at Airbnb, where he established a culture of experimentation at a crucial time for the company. At Eppo, he has created a company committed to being trustworthy while helping companies power sustainable decision-making in an ever-changing tech environment plagued by escalating costs.

Following this investment, Snowflake customers can access Eppo’s experimentation platform directly from their data in Snowflake. Experiments — from scenario-planning and feature-flagging to AI segment detection and post-product launch analytics — can be analyzed against the same metrics and data used for business reporting. By providing these capabilities, Eppo aims to help companies tie product development efforts more directly to business metrics and revenue, while enabling a data-driven experimentation culture across product, growth and ML teams.

By integrating directly with Snowflake, Eppo’s platform includes built-in data governance, with no data movement, to run high-quality, end-to-end A/B tests on AI-powered features, product growth and lifecycle marketing tactics. Furthermore, Snowflake Cortex will power Eppo’s cutting-edge AI features, such as Contextual Bandits for predictive personalization and Eppo’s CUPED++ statistical engine for reducing experiment variance and runtime. As Snowflake continues to bring experimentation for marketing initiatives to the AI Data Cloud, Eppo will be an integral partner.