How Composable CDPs Empower Healthcare with Secure Data Insights

Who they are: Often described as the “Uber for Nurses,” IntelyCare is a leading tech-enabled nurse staffing platform for healthcare organizations across the U.S. Founded in 2016, IntelyCare is an AI-based platform that automatically schedules and matches nursing professionals with open assignments at more than 2,000 nursing homes nationwide. IntelyCare provides thousands of credentialed nursing professionals to help on a per diem basis so nursing homes can fill critical open shifts and easily manage full-time and part-time staff with flexibility.

Who they market to: Nurses, whom IntelyCare recruits for open shifts

What they’re using the Composable CDP to do: Personalize marketing across channels including email, SMS, in-app messages and advertising platforms. Across these campaigns, IntelyCare is also running A/B tests for programs like shift bonuses.

Outcome: IntelyCare lifted new nurse retention by 70% and reduced canceled shifts by 25%. Source: https://hightouch.com/customers/intelycare